Are You Using Features And Benefits In Your Sales Copy?

I was checking out the Wealthy Affiliate forums and I came across this neat little tip on Benefits & Features.

First of all, do you even KNOW what the difference is between a Feature and a Benefit?

Features: These are the characteristics of the product or service. They talk about what the product or service will do.
Benefits: These are the characteristics that HELP the customer. They talk about how it makes the customer's life easier.

So here's the tip:
Write the Product, the feature(s) of a product, then write the corresponding benefit(s).

Examples:
Product: Microsoft Wireless Optical Mouse
Feature: This mouse can be used 10 feet away from the base of the transmitter.
Benefit: This mouse allows you to operate your computer while relaxing on your couch.

Product: School Backpack
Feature: Backpack straps are padded with extra foam for comfort.
Benefit: These backpack straps are so padded that it will feel like you're not even wearing a backpack at all.

Questions to ask:
Feature: What does this product do? What are the technical characteristics?
Benefits: How does this help your customer? Does the benefit make the customer's life easier?

When you start implementing more benefits-driven copy, you will definitely be getting more sales because you are engaging your customer's emotions towards their decision making process.

Here are more resources:
Marketing Features Vs Benefits
Sell Benefits, Not Features
Entrepreneurs: Benefits vs. Features-Know the Difference!